Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
8901-2 ADA KIDS
1 × BHD 60.000
8900-3 ADA KIDS
1 × BHD 60.000
8900-3 ADA KIDS 
58706 HORUS 
APRON / AP106 
425-56 CONTRACT DESIGN 
45850 KIDS WALLS 
P301-3 CURTAINS 
45886 KIDS WALLS 
8942-4 ADA KIDS 
45879 KIDS WALLS 
8942-3 ADA KIDS 
P315-2 CURTAINS 
45859 KIDS WALLS 
45889 KIDS WALLS 
8918-2 ADA KIDS 
45818 KIDS WALLS 
8908-2 ADA KIDS 
33712 PAPIS LOVEDAY 
PLACE MATS / ASK401 
PLACE MATS / ASK2161 
MG2009-2 MOULDING 
45874 KIDS WALLS 
8918-1 ADA KIDS 
58719 HORUS 
8922-1 ADA KIDS 
8905-2 ADA KIDS 
45862 KIDS WALLS 
33702 PAPIS LOVEDAY 
