Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
APRON / AP315
2 × BHD 9.000
APRON / AP116
1 × BHD 9.000
APRON / AP116 
8925-2 ADA KIDS 
58701 HORUS 
33720 PAPIS LOVEDAY 
58721 HORUS 
PLEXY TRAY / PT2129 
45819 KIDS WALLS 
58702 HORUS 
45836 KIDS WALLS 
45847 KIDS WALLS 
TABLE RUNNER / TR111 
58704 HORUS 
33710 PAPIS LOVEDAY 
45818 KIDS WALLS 
PLACE MATS / ASK2132 
45869 KIDS WALLS 
8921-1 ADA KIDS 
33713 PAPIS LOVEDAY - 
45832 KIDS WALLS 
8934-1 ADA KIDS 
PLEXY TRAY / PT2137 
PLEXY TRAY / PT2134 
8939-1 ADA KIDS 
33707 PAPIS LOVEDAY 
FJ304-3 FIJI 
45881 KIDS WALLS 
PLEXY TRAY / PT2133 
45880 KIDS WALLS 
33733 PAPIS LOVEDAY 
